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Social Marketing Behavior Change for good Nancy R. Lee, Philip Kotler y Julie Colehour
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: Los Ángeles, California ; Londres, Inglaterra ; Nueva Delhi, La India ; Singapure, Asia ; Washington, DC., Estado Unidos ; Melbourne, Australia ; Sage Publications, Inc : 2024Edición: Séptima ediciónDescripción: xxiv, 545 páginas ; figuras, tablas : 23 cmISBN: - 9781071851647
- 658.8 L477s/2024
Contenidos:
Understanding social marketing -- Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs.
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Copia número | Estado | Código de barras | |
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Libros
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Biblioteca Universidad Regional Amazónica Ikiam | 658.8 L477s/2024 (Navegar estantería(Abre debajo)) | 1/1 | Disponible | 005382 |
Understanding social marketing -- Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs.
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