Social Marketing Behavior Change for good
Lee, Nancy R.
Social Marketing Behavior Change for good Nancy R. Lee, Philip Kotler y Julie Colehour - Séptima edición - Los Ángeles, California ; Londres, Inglaterra ; Nueva Delhi, La India ; Singapure, Asia ; Washington, DC., Estado Unidos ; Melbourne, Australia ; Sage Publications, Inc : 2024 - xxiv, 545 páginas ; figuras, tablas : 23 cm.
Understanding social marketing -- Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs.
9781071851647
ESTUDIO DE MERCADO
Marketing
COMERCIO
ECONOMÍA
658.8 / L477s/2024
Social Marketing Behavior Change for good Nancy R. Lee, Philip Kotler y Julie Colehour - Séptima edición - Los Ángeles, California ; Londres, Inglaterra ; Nueva Delhi, La India ; Singapure, Asia ; Washington, DC., Estado Unidos ; Melbourne, Australia ; Sage Publications, Inc : 2024 - xxiv, 545 páginas ; figuras, tablas : 23 cm.
Understanding social marketing -- Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs.
9781071851647
ESTUDIO DE MERCADO
Marketing
COMERCIO
ECONOMÍA
658.8 / L477s/2024