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Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood. - New York, NY : Allworth Press, c2010. - xvii, 285 p. : ill. ; 23 cm.

Desing thinking methods: From innovation to integration to tranformation - Value: Bulding brands, by desing - Influence: The hidden importance of serice desing - Meaning: Creating customer experiences that matter

ISBN: 9781581156683

Subjects--Topical Terms:
Industrial design.
Product design.

Dewey Class. No.: 658.5 / D457