000 | 01479nam a22002657a 4500 | ||
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005 | 20250326084022.0 | ||
008 | 250326s2024 |||a||||r|||| 001 0 eng d | ||
020 | _a9781071851647 | ||
040 | _aB-IKIAM | ||
041 | _aeng | ||
082 |
_a658.8 _bL477s/2024 |
||
100 |
_92971 _aLee, Nancy R. |
||
245 |
_aSocial Marketing _bBehavior Change for good _cNancy R. Lee, Philip Kotler y Julie Colehour |
||
250 | _aSéptima edición | ||
260 |
_aLos Ángeles, California ; _aLondres, Inglaterra ; _aNueva Delhi, La India ; _aSingapure, Asia ; _aWashington, DC., Estado Unidos ; _aMelbourne, Australia ; _bSage Publications, Inc : _c2024 |
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300 |
_axxiv, 545 páginas ; _bfiguras, tablas : _c23 cm. |
||
505 | _aUnderstanding social marketing -- Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs. | ||
650 | 0 | _aESTUDIO DE MERCADO | |
650 | 0 | _aMarketing | |
650 | 0 | _aCOMERCIO | |
650 | 0 | _aECONOMÍA | |
700 |
_92455 _aKotler, Philip |
||
700 |
_92973 _aColehour, Julie |
||
942 |
_2ddc _aB-IKIAM _b26-03-2025 _cBK _zVMD |
||
999 |
_c2420 _d2420 |