000 01479nam a22002657a 4500
005 20250326084022.0
008 250326s2024 |||a||||r|||| 001 0 eng d
020 _a9781071851647
040 _aB-IKIAM
041 _aeng
082 _a658.8
_bL477s/2024
100 _92971
_aLee, Nancy R.
245 _aSocial Marketing
_bBehavior Change for good
_cNancy R. Lee, Philip Kotler y Julie Colehour
250 _aSéptima edición
260 _aLos Ángeles, California ;
_aLondres, Inglaterra ;
_aNueva Delhi, La India ;
_aSingapure, Asia ;
_aWashington, DC., Estado Unidos ;
_aMelbourne, Australia ;
_bSage Publications, Inc :
_c2024
300 _axxiv, 545 páginas ;
_bfiguras, tablas :
_c23 cm.
505 _aUnderstanding social marketing -- Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs.
650 0 _aESTUDIO DE MERCADO
650 0 _aMarketing
650 0 _aCOMERCIO
650 0 _aECONOMÍA
700 _92455
_aKotler, Philip
700 _92973
_aColehour, Julie
942 _2ddc
_aB-IKIAM
_b26-03-2025
_cBK
_zVMD
999 _c2420
_d2420