000			01479nam a22002657a 4500
005			20250326084022.0
008			250326s2024 |||a||||r|||| 001 0 eng d
020			_a9781071851647
040			_aB-IKIAM
041			_aeng
082			_a658.8 _bL477s/2024
100			_92971 _aLee, Nancy R.
245			_aSocial Marketing _bBehavior Change for good _cNancy R. Lee, Philip Kotler y Julie Colehour
250			_aSéptima edición
260			_aLos Ángeles, California ; _aLondres, Inglaterra ; _aNueva Delhi, La India ; _aSingapure, Asia ; _aWashington, DC., Estado Unidos ; _aMelbourne, Australia ; _bSage Publications, Inc : _c2024
300			_axxiv, 545 páginas ; _bfiguras, tablas : _c23 cm.
505			_aUnderstanding social marketing -- Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs.
650		0	_aESTUDIO DE MERCADO
650		0	_aMarketing
650		0	_aCOMERCIO
650		0	_aECONOMÍA
700			_92455 _aKotler, Philip
700			_92973 _aColehour, Julie
942			_2ddc _aB-IKIAM _b26-03-2025 _cBK _zVMD
999			_c2420 _d2420