000 01834cam a2200301 a 4500
999 _c1643
_d1643
005 20180122091059.0
008 110210s2010 njua b 000 0 eng d
020 _a9780470876411 (pbk. : alk. paper)
040 _aB-IKIAM
041 _aENG
082 0 4 _a658.4
_bO855
100 1 _aOsterwalder, Alexander.
245 1 0 _aBusiness model generation :
_ba handbook for visionaries, game changers, and challengers /
_cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260 _aHoboken, NJ :
_bWiley,
_cc2010.
300 _a278 p. :
_bill. (some col.) ;
_c19 x 24 cm.
505 0 _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520 _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650 0 _aBusiness planning.
650 0 _aNew business enterprises.
650 0 _aStrategic planning.
650 7 _aBusiness planning.
650 7 _aNew business enterprises.
650 7 _aStrategic planning.
650 7 _aInnovationsmanagement.
700 1 _aPigneur, Yves.
700 1 _aClark, Tim,
942 _2ddc
_aB-IKIAM
_b22-1-2018
_cBK
_zbv.