| 000 | 00831cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c1270 _d1270 |
||
| 005 | 20200407112512.0 | ||
| 008 | 080131s2008 nyua b 001 0 eng | ||
| 020 | _a9781401309664 | ||
| 040 | _aB-IKIAM | ||
| 082 | 0 | 0 |
_a658.8 _bA545l |
| 100 | 1 | _aAnderson, Chris, | |
| 245 | 1 | 4 |
_aThe long tail : _bwhy the future of business is selling less of more / _cChris Anderson. |
| 260 |
_aNew York : _bHyperion, _cc2008. |
||
| 300 |
_axii, 267 p. : _bill. ; _c21 cm. |
||
| 505 | _aThe Long Tail - The rise and fall of the Hit - A short History of the Long Tail - The three forces of the Long Tail - The new producers - The new MArkets - The new tastemakers - Long Tail Economics - The Short Head | ||
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aMarketing | |
| 942 |
_2ddc _aB-IKIAM _b06-05-AA _cBK _zBety Vasco |
||