000 01018nam a2200241Ia 4500
999 _c1138
_d1138
005 20170518175052.0
008 160422e2013 usu 000 0 eng d
020 _a978-0-316-34662-7
020 _a978-0-316-31696-5
040 _aB-IKIAM
041 _aeng
082 _a302
_bG543t
100 _aGladwell, Malcolm
_9429
245 4 _aThe Tipping Point
_b: How Little Things Can Make a Big Difference
_cMalcolm Gladwell
260 _aNew York
_bHachette Book Group
_c2013
300 _a323 P.
_c21 cm.
505 _aIntroduction - The Three Rules of Epidemics - The Law of the Few: Conectors, Mavens, and Salesmen - The Stickiness Factor: Sesame Streer, Blue`s Clues, and the Educational Virus - Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette - Conclusion: Focus, Test, and Believe
650 0 _aSOCIAL PSYCHOLOGY
650 0 _aCONTAGION (SOCIAL PSYCHOLOGY)
650 0 _aCAUSATION
650 0 _aCONTEXT EFFECTS (PSYCHOLOGY)
942 _2ddc
_aB-IKIAM
_b19-08-2016
_cBK
_zBrayan Robles