Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Tipo de material:
TextoIdioma: ENG Detalles de publicación: Hoboken, NJ : Wiley, c2010.Descripción: 278 p. : ill. (some col.) ; 19 x 24 cmISBN: - 9780470876411 (pbk. : alk. paper)
- 658.4 O855
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Copia número | Estado | Código de barras | |
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Libros
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Biblioteca Universidad Regional Amazónica Ikiam | 658.4 O855 (Navegar estantería(Abre debajo)) | Ej.1/2 | Disponible | 003316 | |
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Libros
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Biblioteca Universidad Regional Amazónica Ikiam | 658.4 O855 (Navegar estantería(Abre debajo)) | Ej.2/2 | Disponible | 003317 |
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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