Innovation Acceleration : Transforming Organizational Thinking
Donald F. Kuratko; Michael G. Goldsby y Jeffrey S. Hornsby
- New Jersey Pearson 2012
- 344 p. Ilustrado 22,5 cm.
Understanding the innovative Mind-Set - The process of corporate innovation - Unleashing individual creativity - Managerial skills for the innovation process - The desing-thinking process - Desing-driven innovation - Auditing organizational innovation - Human resource management in corporate innovation - Team-Based innovation - Innovation to commercialization - Efefective innovation plans