TY  - BOOK
AU  - Rogers, Everett M.
TI  - Diffusion of Innovations 
SN  - 978-0-7432-2209-9
U1  - 303.48 
CY  - New York 
PB  -  Free Free
KW  - DIFFUSION OF INNOVATIONS
N1  - Elements of diffusion - A History of diffusion research - Contributions and criticisms of diffusion research - The generation of innovations - The innovation-decision process - Attributes of innovations and their rate of adoption - Innovativeness and adopter categories - The change agent - Innovation in organizations - Consequences of innovations
ER  -