Diffusion of Innovations
Everett M. Rogers
- 5 ed.
- New York Free Free
- 551 P. 23.5 cm.
Elements of diffusion - A History of diffusion research - Contributions and criticisms of diffusion research - The generation of innovations - The innovation-decision process - Attributes of innovations and their rate of adoption - Innovativeness and adopter categories - The change agent - Innovation in organizations - Consequences of innovations