TY  - BOOK
AU  - Lee, Nancy R.
AU  - Kotler, Philip
AU  - Colehour, Julie
TI  - Social Marketing: Behavior Change for good
SN  - 9781071851647
U1  - 658.8 
PY  - 2024///
CY  - Los Ángeles, California, Londres, Inglaterra ; , Nueva Delhi, La India ; , Singapure, Asia, Washington, DC., Estado Unidos, Melbourne, Australia
PB  - Sage Publications, Inc
KW  - ESTUDIO DE MERCADO
KW  - Marketing
KW  - COMERCIO
KW  - ECONOMÍA
N1  - Understanding social marketing --  Defining and distinguishing social marketing -- 10-Step Strategic Planning Model -- Research options -- Behavior Change Theories, models, and frameworks -- Determining plan purpose, focus, audience, behaviors, and insights -- Social issue, DEI considerations, purpose, focus, and step 2 Situation analysis. -- Selecting priority Audiences -- Step 4 : Behavior Objectives and target goals -- Step 8: Audience Insights -- Developing marketing intervention strategies -- Managing social marketing programs.
ER  -