Designing for growth : a design thinking tool kit for managers /
by Jeanne Liedtka and Tim Ogilvie.
- New York : Columbia Business School Pub., Columbia University Press, c2011.
- xiii, 227 p. : ill. ; 23 cm.
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.