TY - BOOK AU - Lockwood,Thomas TI - Design thinking: integrating innovation, customer experience and brand value SN - 9781581156683 U1 - 658.5 PY - 2010/// CY - New York, NY PB - Allworth Press KW - Industrial design KW - Product design N1 - Desing thinking methods: From innovation to integration to tranformation - Value: Bulding brands, by desing - Influence: The hidden importance of serice desing - Meaning: Creating customer experiences that matter ER -