TY - BOOK AU - Anderson, Chris TI - Free: : How Today's Smartest Businesses Profit By Giving Something For Nothing SN - 978-1-4013-1032-5 U1 - 658.8 PY - 2010/// CY - New York PB - Hyperion KW - MARKETING KW - SUCCESS IN BUSINESS N1 - The Birth of Free - What is Free? - The History of Free - Digital Free - Too Cheap to Matter - Information Wants to be Free - Competing With Free - Freeconomics and the Free World - Nonmonetary Economies - Free World - "You Get What You Pay For" - Coda - Free Rules ER -