TY  - BOOK
AU  - Fenich, George G.
TI  - Meetings, Expositions, Events, and Conventions: : An Introduction to the Industry
SN  - 978-0-13-512458-1
U1  - 647.94 
PY  - 2012///
CY  - Estados Unidos
PB  - Pearson
KW  - HOSPITALITY INDUSTRY
KW  - CONGRESSES AND CONVEMTIONS
KW  - MEETINGS
N1  - Introduction - Key Players - Destination Marketing Organizations (DMOs) - Meeting and Convention Venues - Exhibitions - Special Events Management - Important Elements in Meeting, Exposition, Event, and Convention Planning -Food and Beverage - International Aspects in MEEC - Putting It All Together
ER  -