Fenich, George G. <br/><br/>
Meetings, Expositions, Events, and Conventions  : An Introduction to the Industry 
George G. Fenich 
 - 3 ed. 
 - Estados Unidos  Pearson  2012 
 - 338 p.  ILustraciones  28.2 cm 
<br/><br/> Introduction - Key Players - Destination Marketing Organizations (DMOs) - Meeting and Convention Venues - Exhibitions - Special Events Management - Important Elements in Meeting, Exposition, Event, and Convention Planning -Food and Beverage - International Aspects in MEEC - Putting It All Together 
<br/><br/><label>ISBN: </label>978-0-13-512458-1 0-13-512458-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HOSPITALITY INDUSTRY<br/>CONGRESSES AND CONVEMTIONS<br/>MEETINGS
<br/><br/><label>Dewey Class. No.: </label>647.94  / F333m