Anderson, Chris, <br/><br/>
The long tail :  why the future of business is selling less of more / 
Chris Anderson. 
 - New York :  Hyperion,  c2008. 
 - xii, 267 p. :  ill. ;  21 cm. 
<br/><br/>The Long Tail - The rise and fall of the Hit - A short History of the Long Tail - The three forces of the Long Tail - The new producers - The new MArkets - The new tastemakers - Long Tail Economics - The Short Head 
<br/><br/><label>ISBN: </label>9781401309664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Internet marketing.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / A545l