TY  - BOOK
AU  - Gladwell, Malcolm
TI  - The Tipping Point : : How Little Things Can Make a Big Difference 
SN  - 978-0-316-34662-7
U1  - 302 
PY  - 2013///
CY  - New York 
PB  - Hachette Book Group
KW  - SOCIAL PSYCHOLOGY
KW  - CONTAGION (SOCIAL PSYCHOLOGY)
KW  - CAUSATION
KW  - CONTEXT EFFECTS (PSYCHOLOGY)
N1  - Introduction - The Three Rules of Epidemics - The Law of the Few: Conectors, Mavens, and Salesmen - The Stickiness Factor: Sesame Streer, Blue`s Clues, and the Educational Virus - Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette - Conclusion: Focus, Test, and Believe
ER  -