Gladwell, Malcolm <br/><br/>
The Tipping Point   : How Little Things Can Make a Big Difference  
Malcolm Gladwell 
 - New York   Hachette Book Group  2013 
 - 323 P.   21 cm. 
<br/><br/>Introduction - The Three Rules of Epidemics - The Law of the Few: Conectors, Mavens, and Salesmen - The Stickiness Factor: Sesame Streer, Blue`s Clues, and the Educational Virus - Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette - Conclusion: Focus, Test, and Believe 
<br/><br/><label>ISBN: </label>978-0-316-34662-7 978-0-316-31696-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL PSYCHOLOGY <br/>CONTAGION (SOCIAL PSYCHOLOGY)<br/>CAUSATION<br/>CONTEXT EFFECTS (PSYCHOLOGY)
<br/><br/><label>Dewey Class. No.: </label>302  / G543t