Imagen de cubierta local
Imagen de cubierta local
Imagen de portada de Amazon
Imagen de Amazon.com
Imagen de OpenLibrary

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

Por: Colaborador(es): Tipo de material: TextoTextoIdioma: ENG Detalles de publicación: Hoboken, NJ : Wiley, c2010.Descripción: 278 p. : ill. (some col.) ; 19 x 24 cmISBN:
  • 9780470876411 (pbk. : alk. paper)
Tema(s): Clasificación CDD:
  • 658.4 O855
Contenidos:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Resumen: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Etiquetas de esta biblioteca: No hay etiquetas de esta biblioteca para este título. Ingresar para agregar etiquetas.
Valoración
    Valoración media: 0.0 (0 votos)
Existencias
Tipo de ítem Biblioteca actual Signatura topográfica Copia número Estado Código de barras
Libros Libros Biblioteca Universidad Regional Amazónica Ikiam 658.4 O855 (Navegar estantería(Abre debajo)) Ej.1/2 Disponible 003316
Libros Libros Biblioteca Universidad Regional Amazónica Ikiam 658.4 O855 (Navegar estantería(Abre debajo)) Ej.2/2 Disponible 003317

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

No hay comentarios en este titulo.

para colocar un comentario.

Haga clic en una imagen para verla en el visor de imágenes

Imagen de cubierta local