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Rogers, Everett M.

Diffusion of Innovations Everett M. Rogers - 5 ed. - New York Free Free - 551 P. 23.5 cm.

Elements of diffusion - A History of diffusion research - Contributions and criticisms of diffusion research - The generation of innovations - The innovation-decision process - Attributes of innovations and their rate of adoption - Innovativeness and adopter categories - The change agent - Innovation in organizations - Consequences of innovations

ISBN: 978-0-7432-2209-9

Subjects--Topical Terms:
DIFFUSION OF INNOVATIONS

Dewey Class. No.: 303.48 / R724d