Designing for growth :
Liedtka, Jeanne.
Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie. - New York : Columbia Business School Pub., Columbia University Press, c2011. - xiii, 227 p. : ill. ; 23 cm.
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
9780231158381 (cloth : alk. paper) 9780231527965 (ebook) 0231527969 (ebook)
Creative ability in business.
Organizational change.
Success in business.
658.4 / L718
Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie. - New York : Columbia Business School Pub., Columbia University Press, c2011. - xiii, 227 p. : ill. ; 23 cm.
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
9780231158381 (cloth : alk. paper) 9780231527965 (ebook) 0231527969 (ebook)
Creative ability in business.
Organizational change.
Success in business.
658.4 / L718