Meetings, Expositions, Events, and Conventions

Fenich, George G.

Meetings, Expositions, Events, and Conventions : An Introduction to the Industry George G. Fenich - 3 ed. - Estados Unidos Pearson 2012 - 338 p. ILustraciones 28.2 cm

Introduction - Key Players - Destination Marketing Organizations (DMOs) - Meeting and Convention Venues - Exhibitions - Special Events Management - Important Elements in Meeting, Exposition, Event, and Convention Planning -Food and Beverage - International Aspects in MEEC - Putting It All Together

978-0-13-512458-1 0-13-512458-1


HOSPITALITY INDUSTRY
CONGRESSES AND CONVEMTIONS
MEETINGS

647.94 / F333m