The long tail :
Anderson, Chris,
The long tail : why the future of business is selling less of more / Chris Anderson. - New York : Hyperion, c2008. - xii, 267 p. : ill. ; 21 cm.
The Long Tail - The rise and fall of the Hit - A short History of the Long Tail - The three forces of the Long Tail - The new producers - The new MArkets - The new tastemakers - Long Tail Economics - The Short Head
9781401309664
Market segmentation.
Internet marketing.
Marketing
658.8 / A545l
The long tail : why the future of business is selling less of more / Chris Anderson. - New York : Hyperion, c2008. - xii, 267 p. : ill. ; 21 cm.
The Long Tail - The rise and fall of the Hit - A short History of the Long Tail - The three forces of the Long Tail - The new producers - The new MArkets - The new tastemakers - Long Tail Economics - The Short Head
9781401309664
Market segmentation.
Internet marketing.
Marketing
658.8 / A545l